The most common questions we receive are:

• “Tell me about your publishing services.”
• “How do I publish a book with you?”

While great questions, they’re too broad to answer meaningfully without specifics. Publishing, like any professional field, requires skill, effort, and investment—both from us and from you as the author.

Sadly, many aspiring authors never complete the publishing process because they aren’t willing to put in the necessary work or provide the information required to be assisted. By reading this guide, you’re already setting yourself apart.

First: About Bula Buka Publishers

Founded in 2014, Bula Buka Publishers is a proudly South African book publisher and distributor. We are known for pioneering and funding the “diary chronicle” genre, and for nurturing bold, fresh voices in African storytelling.

We offer a range of publishing services, from full traditional publishing to hybrid and self-publishing support. Whether you’re a first-time author or a seasoned writer looking to go further, we have solutions tailored for you.

What is Publishing?

Publishing is the full process of transforming a manuscript into a market-ready book. It typically includes:

• Finishing the writing of your manuscript
• Editing and proofreading
• Designing a professional cover and book layout
• Printing and distributing to physical or online bookstores
• Marketing and publicity to drive sales

There are two main routes to getting published:

1. Traditional Publishing

You submit your manuscript to a publisher, and if accepted, they cover the costs of editing, design, printing, marketing and distribution.

Note: Publishers receive hundreds of submissions, and only select a few based on strict criteria. If you don’t hear back, it’s often because the manuscript didn’t meet their publishing mandate.

You can submit to Bula Buka Publishers via our submissions page:
https://bulabuka.co.za/contact/

2. Self-Publishing (Do-It-Yourself)

You take control of your book’s journey by funding the publishing process yourself. We actually recommend this route—especially for first-time authors. Why?

Because you don’t have to wait to be chosen—choose yourself.

Self-publishing helps you:

• Prove your market as an author
• Keep higher royalties
• Gain experience and credibility
• Attract publisher interest later with a stronger track record

Hybrid Publishing with Bula Buka

We also offer hybrid publishing, which blends the best of both worlds. We handle all publishing functions while you fund most production costs (like editing, design, or publicity). It’s ideal for authors who want quality publishing with more control.

Read more here.

Our Self-Publishing Services

Bula Buka offers professional services to help you self-publish successfully, including:

• Manuscript editing and proofreading
• Cover design and branding
• Interior book layout (print & eBook)
• Marketing strategy and campaign planning
• Public relations and media exposure
• Printing (small and large batch options)
• Distribution to physical bookstores
• eBook conversion & distribution to Amazon and 20+ online stores

How Much Does It Cost?

As mentioned earlier, we can’t give general pricing because every book is different. To give you a tailored quote, we require:

• At least 3 sample chapters
• A brief cover concept or inspiration
• Any supporting images or references

Unfortunately, many aspiring authors skip this step—and as a result, their queries go unanswered. This article is our effort to help you avoid those common pitfalls.

Publishing Induction Consultation

Before you invest time or money, we highly recommend booking a Publishing Induction Consultation with us. This is a one-on-one session to guide you on:

• How publishing works (both in South Africa and internationally)
• Whether traditional, hybrid, or self-publishing is right for you
• Common mistakes to avoid
• Budgeting and planning your publishing journey

This is often the best first step.

Other Consultations We Offer

We also provide targeted consultations on:

• Manuscript development
• Brand and author strategy
• Book marketing and launch campaigns
• Retail distribution
• Intellectual property and book rights management

Final Thoughts

Publishing a book is not a shortcut to fame or fortune. It’s a professional and creative journey. Whether you work with a publisher or go the self-publishing route, your commitment, clarity, and collaboration will determine your success.

At Bula Buka Publishers, we’re here to support you at every step—if you’re ready to invest in yourself and your story.

Ready to start? Contact us at https://bulabuka.co.za/contact/