Tiisetso Maloma is a South African entrepreneur, product creator and author with ten published books. His role as an author and speaker revolves around providing simple frameworks to understand entrepreneurship, innovation, economics, consumer behaviour, critical thinking, and rhetoric. He is also the founder of Bula Buka Publishers and Startup Picnic Academy. Throughout his career, Maloma has consistently specialized in the creation and launch of products. It is believed by Tiisetso that this is the easiest, cheapest, and quickest time in history to be an entrepreneur and innovator, a belief also reflected in the subtitle of his tenth book, "90 Days to Create & Launch." Among Maloma's books are "Innovate Like Elon Musk," "The Anxious Entrepreneur," "Future of Township Economies," "Innovate The Next," and "Forget the Business Plan Use This Short Model."