Tag Archives: media

How to Approach the Media: PR Tips for Authors

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By Tiistso Maloma

This is a follow up to this last post, ‘10 Ways South African independent authors can market their books.’

It has been sitting in my computer for over a year. I thought it would be of use to someone out there.

I have noted the points herein since marketing my first book ‘Forget The Business Plan Use This Short Model’.

People get infatuated with soliciting press for their products, in this case books, it eats up more of their time without any results. I was guilty of it. Sometimes I still am.

The media is interested in what will help them sell, i.e. information their audience would love to consume.

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